A Consent & Release Agreement for Copywriters should be used whenever you want to use a client’s photograph, video, written testimonial, appearance and or likeness for any commercial purpose (e.g. on your website, on social media, on promotional materials, etc.)
So for instance, let’s say, you’ve just wrapped up a project with a client and you want to share some of the copy you wrote for them along with a testimonial from them. Before you do that, you want to have your client sign a consent and release agreement ... and here’s why:
- It protects you from being sued if that client were to come back and say you didn’t have permission to share the copy you’d written (they do own it now) or their testimonial.
- The client knows up front that you might showcase some of the copy you wrote for them and also feature their testimonial. Therefore, they know you’re using these things for commercial purposes. And they also know that they’re not being compensated for use of these things.
This agreement is very easy to customize because there’s not a lot to it. Ready to get started? Let’s go!